TV chef, Jamie Oliver joined the heated debate about the supermarkets use of cheap, battery-farmed chickens today, in a defiant move against the UK’s rocketing supermarket chains.
Oliver is angry that despite his views, and those of fellow chef Hugh Fearnley Whittingstall’s shown in his documentary, Tesco have announced this reduction in the price of their factory farmed chickens, as statistics had already shown that the public had already changed their habits and turned to buying free-range chicken. Arguably a good result for both chicken and farmer.
Despite being paid a reported £1.2 billion a year by rival supermarket chain Sainsburys, for being the face of their brand, he slated ALL the supermarket giants for their lack of enthusiasm in supporting this campaign, adding “The fact that your PR department hasn’t even got the confidence to turn up and talk about what you do for the millions of people who come through your doors each week… How dare they?” http://www.mirror.co.uk/news/topstories/2008/01/07/jamie-oliver-s-chicken-crusade-89520-20277197/
THE DEBATE CONTINUES...
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