Last year Tesco spent £4 million on a single campaign that they hoped would propel them into the public domain, at the forefront of the supermarket price war. The advert centred on independent price checks on 10,000 products, which were then compared to those of other supermarket giants such as Asda and Sainsburys. The advert showed that, inevitably, Tesco came out the cheapest.
So does Tesco's slogan 'EVERY LITTLE HELPS' really imply that they care about the welfare of their customers, or does every little help increase their stock market power?
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