As the supermarket giant Tesco announces it has slashed the price of its chickens to £1.99, a ‘chick-out’ war has erupted between Tesco and archrivals Asda.
The checkout war has hit new heights ending an uneasy truce between the two competitors, who have been fighting for our custom for almost a decade.
The latest price cut to unravel through the media highlights Tesco’s choice to drop the price of its chickens by almost 40 per cent. The decision comes less than 6 months after Tesco’s Chief Executive, Sir Terry Leahy, increased their poultry prices by 4 per cent. Tesco were optimistic that this marketing ploy would ensure customer loyalty, assure the promise of quality of produce, pledge support and offer a fair deal for farmers and ensure humane farming methods are maintained. Publicly criticising Asda for reducing their poultry prices by 22 per cent, proclaiming they would not be able to ensure the welfare of farmers whilst retailing poultry at such a low price, Leahy added: 'The link between diet and health… local and fair trade, is also not only about affluent customers. The growth in the proportion of our customers buying organics is fastest among less affluent customers. This could be a big long-term positive for the industry.'
Sadly it hasn’t taken the supermarket giant long to disregard the promise of quality of produce and the livelihoods of farmers, in place of Tesco’s profits by discounting the produce in order to lure customers away from the competition, and in through their own doors, reminding customers that ‘Every Little Helps’.
So are Tesco an ethical and socially responsible corporation or could the rise of the £1.99 chicken herald Tesco’s fall from grace, as the supermarket giant declares the ‘Chick-out’ war.
Compassion In World Farming (CIWF) Director, Dr Lesley Lambert, said: "£1.99 doesn't reflect the real price of producing a chicken. At the moment, farmers make only 2p per chicken, so this will push them to the limit." http://www.independent.co.uk/news/uk/this-britain/tesco-hits-a-new-low-with-arrival-of-the-163199-chicken-778672.html
The checkout war has hit new heights ending an uneasy truce between the two competitors, who have been fighting for our custom for almost a decade.
The latest price cut to unravel through the media highlights Tesco’s choice to drop the price of its chickens by almost 40 per cent. The decision comes less than 6 months after Tesco’s Chief Executive, Sir Terry Leahy, increased their poultry prices by 4 per cent. Tesco were optimistic that this marketing ploy would ensure customer loyalty, assure the promise of quality of produce, pledge support and offer a fair deal for farmers and ensure humane farming methods are maintained. Publicly criticising Asda for reducing their poultry prices by 22 per cent, proclaiming they would not be able to ensure the welfare of farmers whilst retailing poultry at such a low price, Leahy added: 'The link between diet and health… local and fair trade, is also not only about affluent customers. The growth in the proportion of our customers buying organics is fastest among less affluent customers. This could be a big long-term positive for the industry.'
Sadly it hasn’t taken the supermarket giant long to disregard the promise of quality of produce and the livelihoods of farmers, in place of Tesco’s profits by discounting the produce in order to lure customers away from the competition, and in through their own doors, reminding customers that ‘Every Little Helps’.
So are Tesco an ethical and socially responsible corporation or could the rise of the £1.99 chicken herald Tesco’s fall from grace, as the supermarket giant declares the ‘Chick-out’ war.
Compassion In World Farming (CIWF) Director, Dr Lesley Lambert, said: "£1.99 doesn't reflect the real price of producing a chicken. At the moment, farmers make only 2p per chicken, so this will push them to the limit." http://www.independent.co.uk/news/uk/this-britain/tesco-hits-a-new-low-with-arrival-of-the-163199-chicken-778672.html
Tesco’s argument in return is that they are providing lower income families with a chance to purchase poultry, which in turn enables them to eat a healthy, substantial meal. After all, in the words of the store’s famous slogan, ‘every little helps’. So whilst they are attempting to be ethical and socially responsible to one section of the population, Tesco are at the same time removing the bread and water from the mouths of the farmers and their families, who not only produce the poultry for a pittance but provide the supermarket with cheap products to sell.
SAVE OUR FARMERS WE CRY.
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