Thursday, February 28, 2008

'EVERY LITTLE LIE'


‘As life has become busier and more complex, and living costs more expensive, Tesco has helped make shopping simpler, more convenient and affordable to customers.’
However this is a contradiction in itself, as only last month newspapers and financial analysts announced that an average families food bill has risen by 12 per cent in the last year, adding as much as £750 to the annual bill when purchasing products from three of the biggest supermarket chains- Tesco included.
Granted, they say they have:

1. Launched a Fruit and Veg Pledge - that would offer at least five fresh fruit and vegetable products at half price every week during the whole of the year.

2. Extended the range of whole foods to include an even wider choice of pulses, beans, dried fruit and nuts, breads, oils, cereal bars, breakfast cereals and cooking oils.

3. Made organic products more affordable. Selling them alongside the standard ranges, on the same shelves, instead of in a separate section.

4. Offered a range of Healthy Living non-food fitness equipment such as skipping ropes, endometers, exercise bikes and rowing machines to make keeping fit more affordable.
http://www.tescocorporate.com/page.aspx?pointerid=22492B1EE56448CDB88FAD501D742BCB

But at the cost of other weekly household items rising, to counter balance the discounted produce. So in theory the consumer doesn’t actually save money; even though they believe they are not digging as deeply into their pockets, the consumer is not actually saving money. Which raises the issue once again that the company are not being entirely truthful with their often loyal customers. Their promotions are profit driven rather than aimed at looking after the welfare of Tesco customers.

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